- Supply Shock
- Posts
- đ Bet big, win BTC
đ Bet big, win BTC
The monster bet between Jimmy Song and Joe Lubin

Weâre still early, that much is clear.
Some are just earlier than others. That goes for investors, users and, if weâre being generous, blockchain networks themselves.
Todayâs newsletter remembers one of the most expensive bets in Bitcoin history, at least only counting bets made outside of trading and investment contexts.
Seven years ago, Bitcoiner Jimmy Song and Ethereum co-founder Joe Lubin made their famous gambit on whether Ethereum apps would gain a certain amount of traction over the next half-decade.
All things considered, Lubin wouldâve lost. Has anything changed in the last two years?

The bet went like this:
If a handful of Ethereum apps had an amount of active users on par with a mildly popular iPhone app, then Song would have to pay $500,000 ETH to Lubin.
Otherwise, Lubin would need to pay an equivalent amount of bitcoin to Song.
For Lubin to win, at least five Ethereum âdappsâ would need to reach 10,000 daily active users and at least 100,000 active users per calendar month, for at least six calendar months in any one 12-month stretch.
Nobody really uses the term âdappâ anymore, though, so weâll just call them apps. The real kicker was that the prize money was meant to be pegged to the prices of ETH and BTC at the time of the bet, in May 2018.
So, Song wouldâve had to put up 810.8 ETH, worth more than $2.1 million right now, while Lubin had to pledge 69.74 BTC, or $7.25 million in todayâs money.
Granted, thereâs no real way to determine how many active users any blockchain app really has, Ethereum or otherwise, due to how unreliable the active addresses metric is.
As Blockworks Research puts it, active address counts are not a measure of user growth, so the bet was really doomed from the start.
These lines plot the value of both bets over the past seven years. BTC in orange, ETH in purple.
Still, letâs suspend the disbelief to see how the bet wouldâve played out had Song and Lubin actually followed through, arbitrator and all.
We already know that Lubin wouldâve probably lost. CoinDesk found there were indeed five applications on Ethereum that had the required level of usage at the time: Circle, OpenSea, Tether, Uniswap and wrapped ETH.
Are Circle, Tether and wrapped ETH really âdappsâ? Not really, so it was safe to say that Song was the winner, which wouldâve put Lubin millions of dollars in the hole.
Then again, the bet was never officially on to begin with. Sad!
As for whether Song wouldâve won if the bet spanned seven years instead of five: not really. Uniswap still meets the minimum threshold, but apps like Banana Gun, 1inch and MetaMask arenât yet maintaining above the 10,000 active address minimum to qualify, per Artemis data.
Not to mention, Ethereum layer-2s such as Base, Optimism and Arbitrum were not around in 2018, so perhaps the bet would look different if it were made today.
In any case, Songâs original thesis was that if a popular app were to exist on Ethereum, then eventually, a similar app on a more centralized platform (âcheaper, faster, more scalable, more maintainable and upgradableâ) would come along and steal those users.
Seven years later, those threats still exist, even if the pie thatâs up for grabs is much larger.
â David

âThe risk of Bitcoin is the existential threat, which is âwell, if space aliens land and plant a cyber-virus and it goes to zero tomorrow irrevocably with global consensus, then my business fails.â I get it.â
Thatâs Strategy mastermind Michael Saylor in a new 30-minute documentary from the Financial Times.
It starts with the host telling Saylor that she had chosen to short MSTR during the Financial Timesâ annual stock picking competition. Which went over with Saylor about as well as you might think.
As for the risk of aliens sending bitcoin to zero: âItâs kind of like I built a 100 story building on an acre of schist in Manhattan and itâs like âwell yeah, if the the gods open up a sinkhole and I fall to the center of the Earth, my building is a non-performer.ââ
âAt some point, you test the land, the foundation and decide what is this risk.â

Jack Mallersâ new company Twenty One Capital has started buying bitcoin for its treasury, with parent investor Tether executing a 4,800 BTC purchase yesterday.
The major US fast food chain Steak ân Shake is going all-out on its Bitcoin promotion ahead of its payment launch on Friday, rolling out a new website filled with fan homages.
A UBS spokesperson confirmed in a Bloomberg interview that rich clients are putting as much as 5% of their assets into bitcoin and crypto. Big moves.